Pushing brands beyond ordinary

Where strategy and design come together to create high-end Squarespace websites for ambitious brands.

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Website homepage for Lorraine Fred Beauty, a luxury haircare salon in Tampa. Features a woman with styled blonde hair and text promoting private studio services.
A young man with short hair and a goatee sitting on a black leather sofa against a plain light-colored wall, wearing a black Nike zip-up jacket and black pants.
A MacBook laptop displays a website with a group of people working together. The website's headline reads "Building The World's Leading Industrial Board, Advisory, And Co-Investment Collective."

I design strategy-led and creative Squarespace websites that help brands grow with confidence and clarity. Every project blends storytelling and strategy into digital experiences that feel effortlessly premium and move brands forward.

Great brands don’t chase attention, they command it. We design digital spaces where every detail serves your vision and every interaction builds trust right away.

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Selected Work

Building digital presences for all type of industries

(‘24-’25)

Marinkovic Nikola,
Founder & Lead Designer

A young man with short hair and a goatee, wearing a black Nike zip-up jacket over a light-colored T-shirt, sitting against a plain background with a soft shadow.

60+

Sites launched

50+

5-star reviews

Designing digital experiences that make websites hard to forget and brands easy to remember

………………………..I’m Nikola Marinkovic, a certified Squarespace expert based in Luxembourg, working with ambitious brands that need more than a standard website. Backed by real client work and a strategy-led approach, I specialize in creating intentional, conversion-focused Squarespace websites built with clarity, structure, and purpose.

Today, I design world-class Squarespace websites that don’t just look premium, but support real business goals and growth. By combining storytelling, UI/UX, and strategy, I create digital experiences that feel considered, confident, and built to move brands beyond the ordinary.

Squarespace

(S. 01)

  • Development
  • Website Migration
  • Memberships & Paywalls
  • Courses & Learning Hubs
  • Custom Features
  • Integrations

Brand Identity

(S. 02)

  • Logo Design
  • Typography
  • Brand Guidelines
  • Visual Direction
  • Brand Voice & Tone
  • Illustrations & Graphics
A bottle of Lorraine Fred beauty hair oil on a surface with shadows, labeled Lorraine Fred Beauty, Hair Oil.

Web Design

(S. 03)

  • Figma
  • Wireframing
  • Prototyping
  • User Flows
  • UX Strategy
  • Visual Design

E-Commerce

(S. 04)

  • Product Architecture
  • Store Setup & Configuration
  • Checkout & Payment Flows
  • Digital & Physical Products
  • Subscriptions & Member Access
  • Conversion-Focused UX
A tablet displaying a jewelry shop website on a dark desk surface. The website features handcrafted jewelry with a section showing various jewelry pieces like earrings and necklaces.

Testimonials

What our clients say

  • Beata Justkowiak - Energising Goals

    I recently worked with Nikola to revamp my outdated website, and the experience was exceptional. From start to finish, he was professional, easy to communicate with, and full of fresh, creative ideas that elevated both the look and functionality of the site.

  • Lucy Pettigrew - BEM

    Nikola was a pleasure to work with and very efficient in his systems. He used his initiative to deliver a professional-looking website with minimal guidance from me. He provided updates and instructions via Loom videos and was very responsive throughout. I would highly recommend his services.

  • Mary Bevins - Memora Marketing

    Nikola has been wonderful to work with on this project! He has gone above and beyond and exceeded all expectations. I have another project already in the works with him and will continue to work with him as I need more Squarespace sites built.

  • Malcolm Munroe - Unifly

    Nikola was incredible to work with. He understood my vision and elevated it beyond what I realized I wanted. Throughout the project, he was consistently responsive and proactive, implementing new ideas seamlessly. His attention to detail and clear explanations at every step made the entire process smooth, and the final product exceeded my expectations.

  • Alice Sandahl - Alice Sandahl

    Investing in hiring Nikola was such a good decision. I am so happy with his work and my new website!

  • Karrie Gregson - Alpenboxx Adventures

    Working with Nikola has been an incredible experience. He didn't just build a website—he poured his heart and soul into it. His attention to detail is outstanding, and it's clear that creating something meaningful and aligned with my vision was just as important to him as it was to me.

  • Jing Zhang - Jing Zhang

    Nikola is the best experience I've had on Upwork. He’s an organised, personalised, and expert Squarespace designer who built my portfolio website to a very high standard. The custom elements and design worked perfectly for a high-end audience, and he guided the process in a way that was fluid, structured, and genuinely enjoyable. 10/10.

  • Michael Moriarty - Profiture

    Nikola was fantastic. He over-delivered in all aspect of the project delivering a fantastic design on time and under budget. He's an excellent communicator and leverages software well to make collaborating with him easy and enjoyable. Hire Nikola!

  • Saul Nagus - Changing Futures

    If I could a higher rating, would. Nikola was absolutely brilliant and the website he built is exactly what I wanted. His processes were absolutely seamless too which made the experience amazing. Would highly recommend.

  • Chris - Founder, CPB Electrics

    The website Nikola created for me was not only visually stunning, but it was also optimized for maximum search engine performance. The design was modern, clean, and user-friendly, making navigation a breeze for my visitors.

  • Johan Kringel - Second Half

    Nikola has done an excellent job designing my website and optimising it for great UX. All deliverables done on time. He is very easy to work with, highly responsive and goes the extra mile to get things done. I recommend Nikola to anyone with a need to design or upgrade their website.

  • Nicklas Fursund - Operators Collective

    Nikola was nothing less than great. We move fast and he made high quality recommendations and web designs, including improvements on copy. And went beyond the expected. Really excellent collaboration and result.

  • Dennis Herrmann - DH Innovation

    Nikola perfectly understood my goals and delivered a professional B2B website I’m proud to share. Thanks to custom code, the site feels clean, engaging, and nothing like a standard Squarespace build. He also supported with content ideas, worked in a very structured way, responded quickly, and shared clear Loom updates that saved me a lot of time. I’d gladly work with him again.

Approach

A simple approach, extraordinary results


Services

We begin face-to-face. A focused discovery call that aligns intentions, clarifies direction, and sets the tone for everything we build together.

Strategy brings structure to vision. Defining messaging, flows, and intent so every decision feels deliberate and aligned.

Development brings it all to life. Thoughtfully built and carefully considered. A seamless experience shaped with intention.

Handover feels calm and clear. You leave with confidence and a system built to support you long after launch.

FAQs

All the important questions, answered

  • Squarespace offers a rare balance of flexibility, performance, and ease of use, which is why it’s the platform I build on exclusively.

    It allows for highly custom, design-driven websites through tools like Fluid Engine, while still supporting advanced customization via CSS and code where needed. This means your website can be tailored to your brand without unnecessary complexity.

    Just as importantly, Squarespace is built to be owned. Once your site is live, managing content and making updates feels intuitive, so you’re not dependent on a developer for every small change.

  • I work with ambitious brands that already take their business seriously, and know their website should reflect that. If you’re looking for a premium, strategic approach rather than “just a redesign,” we’re likely a good fit.

  • Step #01 Discovery & Alignment

    We start with a discovery call to understand your business, your goals, and what your website needs to achieve. This is where we align on vision, scope, and expectations from the start.

    Once aligned, you’ll be onboarded and I’ll collect the necessary assets (content, imagery, and brand materials ) to ensure a smooth and efficient process.

    Step #02 — Strategy & Direction

    Before any design begins, I take time to define the strategic foundation of the website. This includes understanding your audience, clarifying messaging, mapping user journeys, and identifying how the site should guide visitors toward your business goals.

    This step ensures every design decision is intentional, not just visually appealing, but purposeful and effective.

    Step #03 — Design, Build & Refinement

    With a clear strategy in place, I design and build your Squarespace website in focused stages.

    You’ll be involved through structured feedback rounds, allowing us to refine the website together until it feels aligned, confident, and complete.

    Step #04 — Launch, Handover & Support

    Once the final version is approved, your website is prepared for launch and full ownership is transferred to you. I’ll guide you through managing and updating the website with confidence.

    Post-launch support is included to ensure everything runs smoothly and you’re fully set up moving forward.

  • Most projects take between 3–8 weeks, depending on scope and complexity. Timelines are always discussed upfront so expectations are clear from day one.

  • Yes. Squarespace is designed to be user-friendly, and your site will be set up so managing content feels straightforward and intuitive after launch.

  • Every project is different. Pricing depends on scope, complexity, and goals, which is why the first step is a call to see if we’re the right fit.

  • Yes. Every project includes 30 days of post-launch email support to make sure everything runs smoothly after your website goes live.

    If you need ongoing support or future improvements beyond that, we can arrange continued support. If not, you’ll leave with a website you can confidently manage on your own.

  • A Squarespace Circle Platinum Partner is a designation given to a small group of designers and developers with extensive experience building high-quality Squarespace websites.

    It reflects a proven track record, deep platform knowledge, and consistent work at a high standard. As a Platinum Partner, I also have access to priority support, advanced resources, and early feature access — which means smoother builds, faster problem-solving, and websites built using current best practices.

    Circle clients may also be eligible for a 25% discount on their first year of an annual Squarespace hosting plan (where available).

    In short: your project is handled by someone who knows the platform inside and out.

  • A Squarespace Marketplace Expert is officially vetted and recognized by Squarespace for delivering high-quality work on the platform.

    This status is only awarded to designers who meet strict quality and experience standards, and it signals reliability, professionalism, and proven results. It also means I’m trusted by Squarespace to take on everything from full website builds to advanced customization.

    For you, it’s simple: you’re working with a verified expert.

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More questions? Talk to me

Have a question, an idea, or something you’d like to explore? Feel free to reach out anytime.

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Have a project in mind? Share a few details via the contact form and I’ll get back to you within 24 hours.

Prefer to talk it through? You can also book a free consultation at a time that suits you.